FLOORING BENCHMARKS.
At $1M to $5M, flooring contractors average 19% gross margin and spend 14% of revenue on overhead, which leaves 5% net profit before taxes (Run On CFOS Trade Benchmark Reference). The CFOS target is 12% net before taxes, the figure the book CONTROL sets for every trade and every revenue band. Getting there means overhead at 13% and gross margin at 25%, and the distance is almost always overhead that was never loaded into the bid.
FLOORING FINANCIAL BENCHMARKS. WHERE YOU SHOULD BE.
| METRIC | INDUSTRY AVERAGE | CFOS TARGET | AT $10M TO $25M | NOTES |
|---|---|---|---|---|
| Gross Margin ($1M to $5M) | 19% | 25% | 22% | Industry figure is 21% at $5M to $10M and 22% at $10M to $25M. |
| Overhead Rate ($1M to $5M) | 14% | 13% | 12% | Falls to 12% by $10M to $25M as fixed cost spreads over more revenue. |
| Net Profit Margin ($1M to $5M) | 5% | 12% | 10% | Industry figure is 8% at $5M to $10M and 10% at $10M to $25M. |
| Days Sales Outstanding | 90 days | 45 days | 30 days | Ninety days is weak, 45 is the target, 30 is strong. Nothing else moves cash faster. |
Showing $1M to $25M. The full data set for every revenue band is on Run On CFOS.
Industry figures are the AVERAGE for the trade at each revenue band, from the Run On CFOS Trade Benchmark Reference, not a floor. Net profit is stated before taxes. The CFOS target is what we build toward. The third column is what companies at $10M to $25M average, shown for direction of travel; that is a larger company, which is a different thing from a better managed one.
Below the flooring average on margins? Bring your last P&L to a 20 minute call. Josh will tell you where the gap is and what closes it.
Compare my numbers on a callTHE FLOORING GAP CALCULATOR. WHAT IT COSTS YOU A YEAR.
Put in your last 12 months. The calculator picks your revenue band and sets your net profit beside the flooring average and the CFOS target, in dollars. Nothing you type leaves this page.
Your results show here once all three numbers are in.
Want it done from your books instead? The Financial Health Snapshot builds a CEO Report from your last 12 months and sets every figure against your trade, or compare your numbers with Josh on a 20 minute call.
FLOORING GROSS MARGIN.
How to calculate: Gross margin is Revenue minus Direct Job Costs, divided by Revenue, times 100. Direct job costs include labour, materials, equipment and subcontracted work tied to the job. Not shop overhead, office staff or G and A.
In flooring most of the six points between a 19 percent gross average and a 25 percent target is lost in material before a crew ever installs, and six points is $60,000 on a $1M year and $300,000 on a $5M year. Print matching across rolls, seaming direction, and specified attic stock inflate quantities well past net square footage, so an estimate built from net area loses margin on every roll and pallet. Prep and leveling labor does the same thing, priced as an allowance and performed as whatever the slab demands. Product-specific waste factors and a separate prep code are the measurement, and both are cheaper than the price increase they replace.
GROSS MARGIN BY REVENUE BAND, $1M TO $25M
| REVENUE BAND | INDUSTRY AVERAGE | CFOS TARGET |
|---|---|---|
| $1M to $5M | 19% | 25% |
| $5M to $10M | 21% | 24% |
| $10M to $25M | 22% | 23% |
FLOORING OVERHEAD RATE.
How to calculate your overhead rate: Total overhead divided by Total Revenue, times 100. Overhead is every cost not attributable to a job: office staff, rent, insurance, software, vehicles not charged to work, and owner salary. It moves every month with revenue, which is why a rate set a year ago is wrong in both directions.
Flooring is the trade where the overhead rate decides the year, so the point between 14 percent and 13 is worth $10,000 on a $1M year and $50,000 on a $5M year. The showroom, the warehouse, the delivery fleet, and the estimating desk are the business, so the rate is the product rather than a nuisance calculation. A contractor who doesn't know his rate to the month is quoting square footage at a cost he hasn't measured since the last time he added a truck. The trade should reach 11 percent by $25M to $50M, and the route there's charging the building to the jobs that use it.
See the full benchmarks for every revenue band on Run On CFOS.
OVERHEAD RATE BY REVENUE BAND, $1M TO $25M
| REVENUE BAND | INDUSTRY AVERAGE | CFOS TARGET |
|---|---|---|
| $1M to $5M | 14% | 13% |
| $5M to $10M | 13% | 12% |
| $10M to $25M | 12% | 11% |
FLOORING NET PROFIT MARGIN.
Net profit margin formula: Net Profit divided by Total Revenue, times 100. Unlike gross margin this measures what is left after overhead and G and A. It's the number that funds owner draw, debt paydown and growth.
Flooring's 5 percent net before taxes ties for the weakest floor in this dataset, and the seven points to a 12 percent target are $70,000 on a $1M year and $350,000 on a $5M year. The reason is in the building rather than the field: showrooms, warehouses, delivery fleets, and estimating load are funded by every job and charged to none of them. Flooring also installs last, so the retainage release waits on everybody's punch list, and at 5 percent net a 10 percent hold is twice the profit on the job. Get overhead into the rate and get the moisture testing billed, and the floor stops being the cheapest part of the building to cut.
NET PROFIT MARGIN BY REVENUE BAND, $1M TO $25M
| REVENUE BAND | INDUSTRY AVERAGE | CFOS TARGET |
|---|---|---|
| $1M to $5M | 5% | 12% |
| $5M to $10M | 8% | 12% |
| $10M to $25M | 10% | 12% |
Benchmarks for subcontractors from $1M to $25M. This is a partial view of the Run On CFOS benchmark reference, which covers every band up to $500M and above. The full Run On CFOS benchmark reference is on runoncfos.com.
Gross margin and overhead come from figures CFMA, Jones Maresca and other sources publish by trade and size. Net profit is computed, not surveyed: net profit = gross margin minus overhead. Nothing comes out for taxes, interest or other income and expense, so it is a before tax figure, on the same basis as CFMA's net income before taxes.
CFMA's 2025 medians are 7.1 percent before interest and taxes and 6.7 percent net income before taxes. Gross margin minus overhead leaves out interest and other income and expense, so a figure here can come in a little above or below a reported net income on the same business. The bands above the $10M to $25M band are published at runoncfos.com as a modeled extension of the same curves. They have not been reconciled against the licensed CFMA Benchmarker, so read them as a model and not as a survey result.
Trade figures are from the Run On CFOS Trade Benchmark Reference, published by Sulphur Prairie Operations, LLC. Net profit is stated before taxes. CFMA reports net income before taxes too, so the two read on the same basis. Re-validate against CFMA reporting on the normal quarterly cycle, per the benchmark reference's own instruction.
The reference itself is published at the published flooring reference. How these figures were sourced, and which bands are modeled is set out at runoncfos.com.
Cite as: Run On CFOS. Run On CFOS Trade Benchmark Reference: Flooring. 2026. Sulphur Prairie Operations, LLC. https://runoncfos.com/trades/flooring. CC BY 4.0.
- 2024 Construction Financial Benchmarker, Executive Summary, Construction Financial Management Association, 2024. 21.8% gross profit margin, 11.8% SG&A and 6.3% net income before taxes across all respondents, with a best-in-class top quartile at 11.9% net income before taxes.
- 2025 Construction Financial Benchmarker, Construction Financial Management Association, 2025. 6.7% net income before taxes (6.3% in 2023), a 7.1% EBIT margin and an 8.8% EBITDA margin at the median, with interest coverage of 30.4 times, across the 1,558 companies in the 2025 analysis (fiscal year 2024 results).
- 2025 Performance Benchmarks, Construction Companies, Jones Maresca and Company, 2025. Specialty contractor gross margin of 15% to 25%, net profit of 5% to 8% for a well managed company, and total indirect cost of 8% to 15%.
Each metric across every trade is published on Gross Margin by Trade, Overhead Rates by Trade and Net Profit by Trade, and the full dataset for all 48 trades across the published revenue bands is available as JSON and CSV, with one plain-language statement per row. Free to use with attribution.
FLAT MONTHLY FEE. NO SURPRISES.
Priced by trailing 12 month revenue. No hourly billing. No payroll. The one-time onboarding fee is right here in the table.
Built for subs doing $1M to $12M. Above $12.5M we quote.
| Last 12 months revenue | Core | Strategic | Platinum | One-time onboarding |
|---|---|---|---|---|
| Under $1M | $1,900 | $3,100 | $3,300 | $1,000 |
| $1M to $3.5M | $2,600 | $4,100 | $5,300 | $1,500 |
| $3.5M to $6.5M | $3,800 | $5,900 | $8,300 | $3,000 |
| $6.5M to $9.5M | $5,100 | $7,600 | $11,800 | $4,500 |
| $9.5M to $12.5M | $6,100 | $8,900 | $14,900 | $6,000 |
| Above $12.5M | Quoted | Quoted | Quoted | Quoted |
The onboarding fee covers migrating your books back to the start of your last taxable year and getting you fully operational in 60 days. It's billed once, with your first invoice. It's the same for all three tiers, and it moves with your revenue band. Your first month is prorated, and your monthly engagement starts on the first of the first full month.
The three tier columns are the whole price. Which one fits depends on how much of the work you want off your desk. No payroll. No hidden line items. The onboarding fee is right here in the table.
- Online software only: QuickBooks, Sage, Viewpoint and similar. No VPN or hosted desktop.
- Not in any tier: payroll, pay applications, collections on receivables.
- Pricing valid through 2027.
What Core, Strategic and Platinum each include is on the pricing page.
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