FINANCIAL HEALTH SNAPSHOT · $1,500 ONE TIME

KNOW WHERE YOU STAND BEFORE YOU DECIDE ANYTHING ELSE.

QUICK ANSWER

Send twelve months of profit and loss and the balance sheets that go with them. You get back the CEO Report this practice runs its own clients on: revenue, gross profit, overhead, net profit, cash flow and working capital, charted month by month and set against the benchmark for your trade. $1,500 once, back in 3 to 5 business days, and a 60 minute call where somebody who has read it tells you what it says.

Most owners at this size can tell you what they billed last year and nothing else about it. Whether the margin held, whether overhead grew faster than revenue, whether the business is holding enough working capital to survive a slow quarter: those answers are all sitting in statements that already exist, and nobody has ever read them out loud. This is somebody reading them out loud.

START THE SNAPSHOT

$1,500, ONCE. BACK IN 3 TO 5 BUSINESS DAYS.

It starts with a short call rather than a checkout button. Twenty minutes to confirm you have the twelve months this runs on, and to make sure the snapshot is the right thing to buy before you pay for it. If it isn't, Josh will say so on that call and point you at whatever is. Nothing recurring, and no engagement starts unless you decide later that you want one.

Book the call to start it

$1,500 ONE TIMENOTHING RECURRING60 MINUTE READOUT INCLUDED

WHAT COMES BACK

SEVEN NUMBERS, AND WHAT EACH ONE MEANS.

Every figure is charted across the twelve months rather than given as a single total, because a yearly total hides the month the business changed. The trade benchmark sits on each chart, so the question stops being whether a number is good and becomes whether it's good for a contractor doing your work at your size.

Revenue, month by month across the twelve, so the months that changed are visible rather than averaged away
Gross profit in dollars and as a margin, against the benchmark for your trade rather than for contractors in general
Overhead in dollars and as a rate, which is the figure most contractors bid at 10 percent and run at 18 to 28
Net profit, and the distance between it and the gross, which is where the year goes missing
Cash flow across the twelve months, read off the statements rather than off the profit line
Working capital, and what it says about surviving a slow quarter without borrowing
A cash floor worked from your own numbers: three months of everything going out, counting only cash you hold
WHAT YOU SEND

TWO THINGS. YOU ALREADY HAVE BOTH.

This runs on statements your bookkeeping already produces. Nothing gets rebuilt, nothing gets re-entered, and there's no form to fill in.

A profit and loss covering at least the last twelve months
The balance sheets that go with those same months

Reconciled months are better and they aren't a condition of buying. If several months were never reconciled, say so up front. It changes how much weight the cash figures hold, and that is worth knowing at the start rather than discovering halfway through the call.

WHO BUYS THIS

THE JOBS WENT FINE. THE YEAR IS A BLUR.

Owners who have never had a financial review done on their own business. Owners who suspect something is off and can't point at it. Owners about to make a decision that deserves a real number underneath it: a hire, a piece of equipment, a second location, a bigger job with a longer front end, or a conversation with a bank or a surety.

Owners weighing up whether to bring in a CFO at all, too. This is the smallest version of that work that still tells you something true, and buying it commits you to nothing.

WHEN THIS IS THE WRONG PURCHASE

If you already know cash is the problem and what you want is a forecast, the$497 Cash Flow Intervention is the better buy and it's cheaper. If your books don't exist or haven't been touched in a year, there's nothing here to read yet and the bookkeeping comes first. If you want somebody in the business every month rather than once, the pricing page publishes every band of it.

WHAT IT IS NOT

THIS IS NOT AN AUDIT.

Nobody at SPM is a CPA and this practice performs no attest work. The snapshot reads the statements you send and reports what they show. It doesn't verify them, it doesn't test them against source documents, and it can't find what your books don't contain. Your CPA still files the return and handles compliance, and they do it better against books somebody has already read properly.

What it adds to a set of statements is the reading. Twelve months of a contractor's numbers next to the benchmark for his trade, from somebody who ran the work before he ran the finance.

$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time
COMMON QUESTIONS

BEFORE YOU BUY IT.

A profit and loss covering at least the last twelve months, and the balance sheets that go with it. Reconciled months are better and they aren't required. If your books are behind or the last few months were never reconciled, say so when you send them, because it changes how much the numbers can tell you and it's better said at the start than found later.
The CEO Report this practice runs its own clients on. Twelve months of revenue, gross profit, overhead, net profit, cash flow and working capital, each one charted month by month and set against the benchmark for your trade rather than against contractors in general. Plus the 60 minute call where it gets walked through.
Direction and subject. The $497 Cash Flow Intervention looks forward at cash, and you leave it with a 13 week forecast built on your own balances. This looks back at the whole business over twelve months and tells you where you stand today. Owners who don't know whether the business is healthy start here. Owners who already know cash is the problem start there.
No, and it isn't a review or an examination either. Nobody here is a CPA and this practice doesn't perform attest work of any kind. This reads the statements you send and reports what they show. It doesn't verify them, and it won't find things your books don't contain.
Then the report will say so, and that's usually the finding worth $1,500 on its own. A twelve month read shows the months that don't behave like the others, and those are where the coding went sideways. If the books are too far gone to read at all, Josh will tell you before anything is built and refund you.
No. This is a one time purchase and it ends when the call ends. It exists because plenty of owners want to know where they stand without signing up for anything monthly, and because a reader who isn't ready to hire a CFO still deserves an answer.
WHAT THIS TIES INTO
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial project manager and master electrician: 150+ projects worth $2.1B combined, from $50,000 to $300M. Now fractional CFO to commercial subcontractors.

NOT SURE THIS IS THE RIGHT ONE?

Twenty minutes, no charge. Josh will tell you whether the snapshot is what you need or whether something smaller answers it. He will say so either way.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute diagnostic

20 minutes. No sales pressure. We'll tell you exactly what's wrong before we talk about anything else.

OR START WITH THE WORKBOOKS. NO CALL NEEDED.