CFOS for QuickBooks, coming January 2027Join the waitlist: 12 months with no subscription fee
TRADE SERVICE · STRUCTURE & ENVELOPE CLUSTER

FRACTIONAL CFO FOR INSULATION CONTRACTORS.

QUICK ANSWER

We manage the finance side for insulation subcontractors doing $1M to $12M. You get job costing aligned to the way you estimate, a 13 week cash flow forecast, monthly WIP, and a CFO in the room every month. Pricing starts at $1,900 per month.

Insulation sells three products with three cost structures, so the first step is three cost histories. Batt is piece-rate manual labor. Blown is machine production by the bag. Spray foam is a chemical process with rig cost, certified applicators and a yield problem. The most mispriced line wins the worst work. For spray we reconcile chemical sets bought against board feet installed on every job. Substrate temperature, overspray, trimming and cavity geometry cost yield on every set, and without that reconciliation the waste factor is a guess. We also put substrate prep and access premiums on the schedule of values as their own lines, since prep done inside a unit price disappears.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-11-02
WHERE INSULATION LOSES MONEY

THE THREE THINGS THAT DRAIN THE CASH.

LEAK 01

The Blended Product Book

Batt, blown and spray are three businesses with three cost structures, sold off one estimate history. The most mispriced line wins the worst work.

LEAK 02

The Set-Yield Spread

You buy spray foam in chemical sets and sell it in board feet. Geometry, temperature and overspray cost you yield on every set. Reconcile yield on every job. Skip it and your waste factor is a guess.

LEAK 03

The Cover-Up Clock

Insulation passes inspection or the drywall behind it stops. You mobilize after rough-in and take the compression. You work in the tightest slot on the schedule and get paid like you have float.

THE MATH

FROM 8% TO 11.5% NET.

At $1M to $5M, the average insulation sub earns 22% gross margin and spends 14% of revenue on overhead. What's left is 8% net profit before taxes (Run On CFOS Trade Benchmark Reference). The CFOS target is 11.5% before taxes. That is the insulation average plus 3.5 points, and never below 10%. The book CONTROL's 12% is the rule of thumb across trades. It is not the industry average.

Two changes get you to the target. Overhead comes down 1 point to 13%, and gross margin comes up 2.5 points to 24.5%, so 24.5 minus 13 leaves 11.5. The gross margin points come from the three problems above, once you price them and bill for them. On a $3M year, every point is $30,000.

HOW SPM FIXES IT

WHAT WE CHANGE.

These are the insulation problems we put a number on first. Each one gets its own cost code, its own line on the schedule of values or its own line in the 13 week cash forecast, so you can read it in the monthly meeting while the job is still open.

GAP CALCULATOR

THE INSULATION GAP CALCULATOR. AVERAGE AGAINST TARGET, IN DOLLARS.

Put in your annual revenue. You get gross margin, overhead and net profit for insulation contractors your size: the industry average and the CFOS target, in dollars a year. Nothing you type leaves this page.

Another trade too? The gap calculator for every trade.

Your figures show here once you put in your revenue.

Book a 20 minute call

Why aim for the target. An average is the middle of the pack: about half of companies do worse. And about 6 in 10 construction businesses close within 10 years (U.S. Bureau of Labor Statistics: about 40 percent of construction businesses opened in 2013 were still open in 2023). So the business in the middle is one of the ones that close. On those numbers, average is a business that closes within 10 years. That is why the CFOS target is a requirement.

Want your own numbers against these? The Financial Health Snapshot builds a CEO Report from your last 12 months and sets every figure against your trade.

PRICING

YOU PAY ONE FLAT MONTHLY FEE.

The fee is set by your trailing 12 month revenue. We don't bill by the hour and we don't do payroll. The one-time onboarding fee is in the table too.

Type a number and your band and its prices show here. The full table is below.

Built for subs doing $1M to $12M. Above $12.5M we quote.

Last 12 months revenueCoreStrategicPlatinumOne-time onboarding
Under $1M$1,900$3,100$3,300$2,500
$1M to $3.5M$2,600$4,100$5,300$4,500
$3.5M to $6.5M$3,800$5,900$8,300$6,000
$6.5M to $9.5M$5,100$7,600$11,800$7,500
$9.5M to $12.5M$6,100$8,900$14,900$9,000
Above $12.5MQuotedQuotedQuotedQuoted

The onboarding fee covers migrating your books back to the start of your last taxable year and getting you fully operational in 60 days. It's billed once, with your first invoice. It's the same for all three tiers, and it moves with your revenue band. Your first month is prorated, and your monthly engagement starts on the first of the first full month.

Just want the setup? Onboarding only is the same onboarding work with no monthly service after it, one time, at the onboarding fee plus $2,000. Start a monthly engagement later and $2,000 counts toward it. It starts at $4,500, and the price for every band is on the pricing page.

The three tier columns are the whole price. Which one fits depends on how much of the work you want off your desk. No payroll. No hidden line items. The onboarding fee is right here in the table.

  • Online software only: QuickBooks, Sage, Viewpoint and similar. No VPN or hosted desktop.
  • Not in any tier: payroll, pay applications, collections on receivables.
  • Pricing valid through 2027.

What Core, Strategic and Platinum each include is on the pricing page.

Prevailing wage note: Insulation work often comes from public bids. On those jobs, certified payroll and wage classifications have to match the job cost record. ControlQore keeps the classification with the cost code, so the certified report and the job cost report come from the same data. Your office stops typing the same numbers twice every week.

COMMON QUESTIONS

FREQUENTLY ASKED.

Insulation contractors at $1M to $5M net 8 percent on average, rising to 12 percent by $10M to $25M and 14 percent by $25M to $50M; the CFOS net profit target is 11.5 percent before taxes at $1M to $5M, the trade average plus 3.5 points. The gap to target usually comes from growth-stage overhead (rigs, branches, estimating) that you absorb and never recover. Every net profit figure here is gross margin minus overhead, stated before taxes, the same basis CFMA reports net income on.

See the full benchmarks for every revenue band on Run On CFOS.

Usually it needs the CFO work, and a full time CFO is more than it needs. At $5M to $10M, insulation subs average 10% net profit before taxes (Run On CFOS Trade Benchmark Reference), and the CFOS target is 13.5%. On $5M of revenue every point is $50,000, so that difference is worth $175,000 a year. A full time CFO costs $150,000 or more in salary alone. SPM's published price for $3.5M to $6.5M is $3,800 a month for Core to $8,300 for Platinum.

No. Batt is piece-rate hand labor. Blown is machine production by the bag. Spray is a chemical process with rig cost and yield variance. Track production and cost by product line. A blended history misprices all three, and the most mispriced line wins the worst work.

Reconcile sets to installed board feet on every job. Track waste factors by geometry class: open walls, framed cavities, scopes heavy with penetrations, and retrofit spaces each cost yield differently. Substrate and ambient temperature move it further. The reconciliation turns your waste factor from a guess into a bid input.

Price it as a premium. Attics, crawl spaces and occupied buildings have different production math than open new-construction walls. Walk the access before you bid and rate the constraint, because the crew will pay for it either way.

Because you mobilize after rough-in inspections clear, and you must pass your own inspection before drywall covers it. It's the tightest slot in the interior sequence. Every slip upstream comes to you, with no float behind it. Document compression the day it happens. Acceleration without paperwork is free work.

A bookkeeper records history. Product-line divisions, set-yield reconciliation, priced access premiums and inspection-milestone cash planning make up a control system, and that's CFO work. SPM does that CFO work for insulation contractors.

Three tiers, and which one you are in depends on how much of the work you want off your desk. On Core we build your plan every month and your team does the work: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. On Strategic we build the plan, track it and adjust it every month: our team does the bookkeeping and the bank reconciliations, and the job costing and WIP software is set up and managed for you, on your own online software or ours. On Platinum we manage the money side for you every week: our team handles your bills and receivables the way an in-house controller would, and you approve every payment. We don't do payroll.

Sixty days. We migrate your books back to the start of your last taxable year and build your job costing structure from scratch, and on Strategic and Platinum we set up the job costing and WIP software too. You're fully up and working in two months. The onboarding fee is one time, the same for every tier, and set by your revenue band.

ControlQore is the job costing and WIP platform we use on the Strategic and Platinum tiers. It's built for contractors, costs less than the older tools, and has AI built in. We set it up and manage it, so you do not have to learn it. Core is the CFO work only, so it does not include the software.

A bookkeeper records what happened. We tell you what it means and what to do about it. We align job costing to your estimates, track WIP monthly, and hold a monthly meeting where you decide what to fix and who fixes it.
$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time

How insulation CFO firms compare: the insulation firm study, with every score and its source.

WHAT ELSE BREAKS IN INSULATION

MORE PROBLEMS WE PUT A NUMBER ON.

Access premiums (the attic tax)

Access constraint premium billing

Retrofit attics, crawl spaces, and occupied buildings have different production math than open new-construction walls.

Spray foam yield (the waste factor geometry writes)

Spray foam waste factor by geometry

Spray foam is bought in chemical sets and sold in installed board feet, and the spread between theoretical and actual yield is where the margin lives: substrate temperature, ambient conditions, overspray, trimming, and geometry (studs, penetrations, odd cavities) all tax the set.

Substrate prep and the SOV line

Substrate prep separate SOV line

Prep (air sealing, baffles, blocking, protection) done inside the insulation unit price disappears, so name the work, bill the work.

Three products, three cost worlds (batt, blown, spray)

Pipe vs batt vs spray cost codes

Batt is piece-rate hand labor; blown is machine production by the bag; spray foam is a chemical process with rig costs, yield variance, and certified applicators. One blended cost history misprices all three.

OTHER BUILDING ENVELOPE TRADES

Insulation is one of 6 trades in the building envelope family on our CFO for subcontractors page. Nearby trades with their own page:

WHAT THIS TIES INTO
Josh Luebker, SPM The Construction CFO
Josh Luebker
FRACTIONAL CFO · SPM THE CONSTRUCTION CFO

Josh Luebker is a master electrician turned construction CFO, president of SPM The Construction CFO and author of CONTROL: C.F.O.S. Construction Financial Operating System.

THE CHEAPER OPTION WORKS AND TAKES LONGER.

If price comes first, plenty of CFOs and bookkeepers can get your construction company results. It often takes the better part of a year.

If you're a trade contractor, a sub or a GC who wins work, keeps the crews busy and still can't figure out where the money goes, we get in the weeds with you. We change the processes that cost you money on every job, build the ones you're missing and give you the formula, so you see results in 60 to 90 days.

Our guarantee holds when you come to every meeting, do the process and keep a strong pipeline of work. We can fix how your work pays. We can't fix having no work.

DO YOU KNOW YOUR TRUE MARGIN ON INSULATION WORK?

Twenty minutes of questions about how you price insulation work, what your jobs come in at once they close, and what keeps coming back to your desk. Nothing gets sold on that call and nothing gets proposed. If Josh can help, you'll set a longer second call.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute call

20 minutes. No pitch or proposal. Josh asks questions to find out if he can help.

OR START WITH THE WORKBOOKS. NO CALL NEEDED.