MONTHLY · ON LINKEDIN

MARGIN CALL.

One mechanism a month, from the numbers that decide whether a subcontractor makes money.

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Each issue takes a single number or mechanism and works it through: where it comes from, what it does to cash, and what to change. Drawn from real subcontractor situations rather than from an accounting textbook. Published monthly on LinkedIn, free, with no separate email list and nothing to enter here.

Written for owners who read their own numbers. Not a digest of construction news, and not a monthly reminder that cash flow is important.

WHAT IT COVERS

4 SUBJECTS, ONE AT A TIME.

CASH FLOW

Why a job that reads as profitable still leaves you tight, and which of the days between finishing work and collecting for it you control.

JOB COSTING

The cost code structure that tells you which jobs make money while they're still running rather than at closeout.

WIP DISCIPLINE

What a real WIP schedule catches that a bookkeeper's doesn't, and what your surety reads first.

OVERHEAD AND MARGIN

Where your overhead rate really sits against your trade, and what the distance between that and your bid rate costs.

WHAT IT IS NOT

SO YOU KNOW BEFORE YOU FOLLOW.

Not the book. CONTROL is the whole system, in build order. Margin Call is one piece of it a month.
Not a sales sequence. There's no funnel attached. Subscribing puts you on LinkedIn's list and nowhere else.
Not gated. Free, and there's no paid tier.

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$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time
COMMON QUESTIONS

BEFORE YOU SUBSCRIBE.

One mechanism a month, from the numbers that decide whether a subcontractor makes money. Each issue takes a single number or mechanism and works it through: where it comes from, what it does to cash, and what to change. Drawn from real subcontractor situations rather than from an accounting textbook. It's published on LinkedIn, monthly, and it is published in full.
Monthly, and no. There's no paid tier and no sequence attached to it. One issue a month on LinkedIn.
Yes. It's published as a LinkedIn newsletter, so reading and subscribing both happen there. There's no separate email list and no standalone archive, which is worth saying plainly rather than letting you find out after handing over an address.
CONTROL is the whole system, in build order. Margin Call is one piece of it a month. There's no funnel attached. Subscribing puts you on LinkedIn's list and nowhere else.
4 things, one at a time: cash flow, job costing, wip discipline, and overhead and margin. Every issue takes one of them and works a single mechanism through rather than surveying the subject.
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial project manager and master electrician: 150+ projects worth $2.1B combined, from $50,000 to $300M. Now fractional CFO to commercial subcontractors.

WANT IT HANDLED RATHER THAN EXPLAINED?

Twenty minutes, and no pitch. Bring your last full year and Josh will tell you which of these subjects is costing you the most right now.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute diagnostic

20 minutes. No sales pressure. We will tell you exactly what's broken before we talk about anything else.

OR START WITH THE WORKBOOKS. NO CALL NEEDED.