WHY A CONSTRUCTION BUSINESS FAILS, AND WHAT FIXES IT.
Kevin Hohe had Josh on The Atomic Construction. It is a long conversation, so this page puts each topic in writing in one place. What a truck really costs to own, the 60 day process that runs before any advice gets given, and a client who dropped from $6M in revenue to $4M while profit went from $24,000 to $1.2M.
WHAT THE CONVERSATION TOUCHED, IN ONE PLACE.
Nothing below is held back and none of it needs the episode. If you heard something you wanted to try on Monday, this is where it lives.
What a truck really costs to own
Ownership cost is more than the payment, and a rate somebody guessed at puts the floor under every bid in the wrong place. The equipment cost basis workbook builds the rate from your own numbers. Whether to keep a unit or sell it is written out in the keep or sell decision, and buy or rent covers the question before you commit.
The sixty day process that runs before any advice
Onboarding runs sixty days, and it comes first. What the month to month looks like for the owner once it is done is written out in how the work runs.
Profit up on less revenue
The episode tells the story of a client whose revenue fell while profit climbed. A written case that tells a similar story is net profit from $24,000 to $1.1M on $1.6M less revenue, with the before and after side by side.
Your own trade's numbers
A figure for the whole industry describes nobody. Gross margin, overhead and net profit for 48 trades across 7 revenue bands are published with the source cited on every figure, and the construction finance glossary defines each term in a sentence.
Where can I watch the Atomic Construction Podcast episode with Josh Luebker?
On YouTube, Apple Podcasts and the show's own page at Ivory Impact. It runs 1hr 19min and was released Sep 2026. Every link is at the top of this page and they all go to Kevin Hohe's own channel and feeds, and not to a copy hosted here.
What does it really cost to own a truck?
More than the payment, and the answer is different for every unit. The equipment cost basis workbook builds four rates per unit from your own numbers, so the rate in your bid is one you can defend.
What happens in the first sixty days of working with a construction CFO?
Onboarding runs sixty days. The books are migrated back to the start of the last taxable year, job costing is built to match how you estimate, and the advice comes after that structure is in place. The monthly work that follows is written out here.
