ROOFING: THE INSURANCE MONEY TRAP
Storm restoration pays in pieces. The first check covers actual cash value; the recoverable depreciation gets held until the job is complete and documented. Supplements sit in an adjuster's queue for weeks. The roofer fronts labor and materials against a payment schedule the carrier controls.
This page covers one problem. The full picture for this trade, including the other places margin leaks, is on the roofing operating system page.
WHERE THE MONEY GOES.
Covered in full in the quick answer above. The sourced numbers and what controls it are below.
THE SAME PROBLEM, WRITTEN UP.
Storm season stacks the deck against your bank account. You front the labor. You front the materials. Then you wait.
Roofer Tax Savings, 2026
The first check covers actual cash value, while the depreciation gets held back until the job is complete. Supplements can sit for weeks before approval.
Roofer Tax Savings, 2026 (same source)
THE NUMBER TO MEASURE IT AGAINST.
Roofing contractors run about % net profit at $1M to $5M, rising to roughly 9% at $5M to $10M. The CFOS target at $1M to $5M is10%, set at 10 percent before taxes or 3.5 points better than your trade's average at your revenue, whichever is higher. A problem like this one lives in the distance between those two figures rather than in a loss on any single job.
Gross margin over the same bands runs % to 23%, against a CFOS target of 10%.
THE SYSTEM THAT FIXES THIS.
Billing, documentation and collections, which is where the days hide.
