HVAC GROSS MARGIN BENCHMARKS.
HVAC contractors average about 24% gross margin at $1M to $5M, rising to roughly 25% at $5M to $10M. The CFOS target at $1M to $5M is 26%, set at whatever gross margin produces that net profit once your overhead is paid, and never below your trade's own average. The distance between the average and the target is almost always overhead that was never loaded into the rate.
In HVAC right now the fastest route to the two points between the trade average and the target is certification, and two points is $20,000 on a $1M year and $100,000 on a $5M year. A2L-certified and A2L-tooled shops billed labor 18 to 30 percent above pre-transition rates in mid-2026, behind a Section 608 update and a $3,000 to $8,000 per-truck retool, so compliance capacity became pricing power. The HVAC gross figure at this revenue is derived from the nearest comparable trade in the SPM 48-trade dataset rather than measured directly, so read it as a reference point while you build your own. Either way the two points came from tooling up early, which is a capital decision that reads on the gross line for as long as the window stays open.
How to calculate: Gross margin is Revenue minus Direct Job Costs, divided by Revenue, times 100. Direct job costs include labour, materials, equipment and subcontracted work tied to the job. Not shop overhead, office staff or G and A.
HVAC FINANCIAL BENCHMARKS. WHERE YOU SHOULD BE.
| METRIC | INDUSTRY AVERAGE | CFOS TARGET | AT $10M TO $25M | NOTES |
|---|---|---|---|---|
| Gross Margin ($1M to $5M) | 24% | 26% | 26% | Industry figure rises to 25% at $5M to $10M and 26% at $10M to $25M. |
| Overhead Rate ($1M to $5M) | 16% | 15% | 14% | Falls to 14% by $10M to $25M as fixed cost spreads over more revenue. |
| Days Sales Outstanding | 90 days | 45 days | 30 days | Ninety days is weak, 45 is the target, 30 is strong. Nothing else moves cash faster. |
Industry figures are the AVERAGE for the trade at each revenue band, from the SPM Trade Benchmark Reference, not a floor. Net profit is stated before taxes. The CFOS target is what we build toward. The third column is what companies at $10M to $25M average, shown for direction of travel; that is a larger company, which is a different thing from a better run one. The gross margin figures for hvac are derived from the nearest comparable trade in the same dataset, so treat them as a reasonable starting point and not a survey result.
Trade figures are from the SPM Trade Benchmark Reference, 48 trades, published by Sulphur Prairie Management. Net profit is stated before taxes, on the same basis CFMA reports, so the two are directly comparable. Re-validate against CFMA reporting on the normal quarterly cycle, per the benchmark reference's own instruction.
- /* Only the benchmarks references. A surety prequalification article does not validate a gross margin figure, so citing it here would overstate what the reference covers. See _appliesToRule in sources.json. */
- 2024 Construction Financial Benchmarker, Executive Summary, Construction Financial Management Association, 2024. 21.8% gross profit margin, 11.8% SG&A and 6.3% net income before taxes across all respondents, with a best-in-class top quartile at 11.9% net income before taxes.
- 2025 Performance Benchmarks, Construction Companies, Jones Maresca and Company, 2025. Specialty contractor gross margin of 15% to 25%, net profit of 5% to 8% for a well managed company, and total indirect cost of 8% to 15%.
The full dataset for all 48 trades across the published revenue bands is available as JSON and CSV, with one plain-language statement per row. Free to use with attribution.
FLAT MONTHLY FEE. NO SURPRISES.
Priced by trailing 12 month revenue. No hourly billing. No payroll. No add-ons.
| Last 12 months revenue | Monthly fee |
|---|---|
| Up to $1M | $1,900 to $2,900 |
| $1M to $3.5M | $2,600 to $3,900 |
| $3.5M to $6.5M | $3,800 to $5,700 |
| $6.5M to $9.5M | $5,100 to $7,100 |
| $9.5M to $12.5M | $6,100 to $8,500 |
| $12.5M to $15.5M | $7,400 to $11,000 |
| $15.5M to $18.5M | $9,400 to $13,500 |
| $18.5M+ | Quoted individually |
Range reflects the three tiers below. Which one you're in depends on how much of the work you want off your desk. No payroll. No hidden line items.
You stop guessing.
You get the CFO work. Job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a meeting every month that ends in decisions rather than a report.
Your bookkeeper keeps doing the books.
You stop touching the books.
Everything in Core, and we run the bookkeeping and the controllership as well. Nobody in your office is answering coding questions or chasing a reconciliation at month end.
We do the books. No payroll.
Every job shows its margin while it's still running.
Everything in Executive, plus the job costing and WIP platform set up, loaded with your cost codes, and managed for you every month. You never have to learn it.
We do the job costing.
FREQUENTLY ASKED.
