ONE PROBLEM, IN DETAIL

UNDERGROUND UTILITY: HDD VS OPEN CUT

QUICK ANSWER

Directional drilling sells feet-per-day through a bore path priced on soils, depth, and diameter; open cut sells trench-lay-backfill production. Different machines, risks (frac-outs and cross-bores vs shoring and dewatering), and cost curves. The mass/fine grading lesson travels here.

This page covers one problem. The full picture for this trade, including the other places margin leaks, is on the underground utility operating system page.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-10-13
WHAT BREAKS

WHERE THE MONEY GOES.

HDD vs open cut (two production economies)

Covered in full in the quick answer above. The sourced numbers and what controls it are below.

WHAT THIS TRADE SHOULD EARN

THE NUMBER TO MEASURE IT AGAINST.

Underground Utility contractors run about 3% net profit at $1M to $5M, rising to roughly 6% at $5M to $10M. The CFOS target at $1M to $5M is 10%, set at 10 percent after taxes or 3.5 points better than your trade's industry average at your revenue, whichever is higher. A problem like this one lives in the distance between those two figures rather than in a loss on any single job.

Gross margin over the same bands runs 18% to 20%, against a CFOS target of 24%.

Full underground utility benchmark bands by revenue

WHAT CONTROLS IT

THE SYSTEM THAT FIXES THIS.

Job Profitability System

Cost codes built against the estimate, so a job can be read while it is open.

How the Job Profitability System works

COMMON QUESTIONS

FREQUENTLY ASKED.

No. Directional drilling sells engineered feet through a bore path; open cut sells trench-lay-backfill production. Different machines, different risks, different curves; track production and cost separately by method or misprice both.

Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Executive is where you stop touching the books, because we do the bookkeeping and the controllership as well. Strategic is where every job shows its margin while it is still open, because the job costing and WIP platform is set up and managed for you. No payroll. No scope gaps.

Sixty days. We migrate your books back to the start of your last taxable year, set up ControlQore, and build your job costing structure from scratch. Fully operational in two months.
WHAT THIS TIES INTO
Josh Luebker, SPM The Construction CFO
Josh Luebker
FRACTIONAL CFO · SPM THE CONSTRUCTION CFO

Josh Luebker is a master electrician turned construction CFO, president of SPM The Construction CFO and author of CONTROL: C.F.O.S. Construction Financial Operating System.

IS THIS COSTING YOU MORE THAN YOU THINK?

Twenty minutes of questions about your underground utility jobs, how you price them, and what they come in at once they close. Nothing gets sold on that call and nothing gets proposed. If Josh can help, you'll set a longer second call.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute call

20 minutes. Nothing gets sold on this call and nothing gets proposed. Josh asks questions to work out whether he can help at all.

OR GET THE WIP SCHEDULE TEMPLATE. NO CALL NEEDED.