CASH FLOW EMERGENCY

PAYROLL IS FRIDAY. YOU DON'T HAVE THE MONEY.

QUICK ANSWER

If payroll is in 48 to 72 hours and the cash isn't there, the first move is AR recovery, not a loan. Call every GC with an outstanding invoice today and get status on every pending pay application. A $500K civil contractor often has $80K to $150K in AR that's collectible within 48 hours if the right calls get made.

This happens to contractors who aren't failing. It happens to contractors growing too fast, holding too much retention, or operating without a collections process. The work was good, the jobs made money, and the money is in a GC's payables queue behind eleven other subs. That's why the first four hours go to the phone and not to a lender. Borrowing at 40% to solve a timing problem you could solve with five phone calls is how one bad Friday turns into a bad year.

Rather talk it through first? Book a 20 minute call. Nothing gets sold on this call.

Want Josh to build it with you? Cash Flow Intervention, $497 one time. A 90 minute session that fills in the 13 week forecast with your real numbers and makes the billing changes on the call.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-11-01
THE DEFINITION

WHAT IT MEANS.

A payroll shortfall is a cash timing problem rather than a profit problem: the money you earned is in somebody else's account and your payroll date came first.

A payroll crisis doesn't build in 48 hours. It builds over weeks while the work gets done, the billing goes out late, the GC pays slow, the AR stays uncollected, and overhead continues anyway. Friday is just the day it becomes visible.

THE NEXT FOUR HOURS

WHAT TO DO RIGHT NOW.

01

Hour 1: list every outstanding invoice

Pull your AR aging report right now. Every invoice over 14 days gets a phone call, not an email, and you start with the largest. An $80K draw from three weeks ago that the GC forgot to process is recoverable today with a direct call.

02

Hour 2: call every GC with an open pay app

Don't ask when it will be processed. Ask who is holding it and what it needs in order to be released. Most GC accounting teams release early when a subcontractor calls directly and professionally, and 'I need this processed by Thursday' is a complete sentence.

03

Hour 3: check every active project for unbilled work

Is there work completed and not yet billed on any active job? Submit the pay application today. Some GCs will process a mid-cycle billing if it's small enough and the sub asks directly.

04

Hour 4: line of credit before MCA

If your bank has a line of credit, draw it today. A line of credit at 8 to 12% is infinitely better than an MCA at 40 to 80%. If you don't have a line of credit, that's the second thing to fix after payroll.

THE MATH

WHAT IT LOOKS LIKE IN DOLLARS.

What the phone calls are worth

A $500K civil contractor often has $80K to $150K in AR that's collectible within 48 hours when the right calls get made. A weekly collections cadence moves average collection from 75 days to 50 days on most jobs. Front-loading the schedule of values moves the first draw forward by 15 to 30 days on every project. None of those three costs a dollar in interest.

WHAT THE INDUSTRY REPORTS

RESEARCH FROM OTHER SOURCES.

These figures come from another company's survey, not from SPM's clients. Each one cites the report and the page.

Billd's 2025 National Subcontractor Market Report found 86 percent of subcontractors come out of pocket to cover labor and 75 percent come out of pocket for materials before they receive payment.

Source: Billd, 2025 National Subcontractor Market Report, page 5 (survey of over 800 construction professionals, published April 15, 2025).

Billd's 2026 National Subcontractor Market Report found 83 percent of business owners reported worrying about their cash flow in 2025.

Source: Billd, 2026 National Subcontractor Market Report, page 5 (survey of 623 respondents, published May 13, 2026).

THE NEXT 30 DAYS

SO FRIDAY STOPS BEING A QUESTION.

Build a 13-week cash forecast

A payroll crisis doesn't appear in 48 hours, it builds over weeks. A 13-week cash forecast would have shown the shortfall six weeks ago, when there was still time to collect AR, accelerate billing, or draw credit without panic. The forecast doesn't create cash, it creates lead time.

Keep a weekly collections cadence

Every invoice over 30 days gets a follow-up call every week. Not when the balance is low, every week on schedule. This alone moves average collection from 75 days to 50 days on most jobs.

Front-load every pay application

The schedule of values on every active project should be front-loaded, with mobilization, submittals, and early phases billed at full defensible value. This moves the first draw forward by 15 to 30 days on every project. Defensible is the operative word, because a padded SOV buys one good month and slows every application after it.

WHAT YOU GET

THE OUTPUTS, NAMED.

Bookkeeping is done weekly, so the cash position is current instead of reconstructed at month end.
The month closes by the 10th, every month, without a scramble.
A 13-week cash forecast shows the shortfall while there's still time to fix it.
Billing goes out on the 1st, on every job, regardless of how busy the month was.
Collections follow-up happens every Tuesday on schedule, not when the balance gets low.
$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time
PRICING

FLAT MONTHLY FEE. NO SURPRISES.

Three tiers, priced by your trailing twelve month revenue. Which one you're in depends on how much of the work you want off your desk. No hourly billing. No payroll. The one-time onboarding fee is right here in the table.

Built for subs doing $1M to $12M. Above $12.5M we quote.

Last 12 months revenueCoreStrategicPlatinumOne-time onboarding
Under $1M$1,900$3,100$3,300$2,500
$1M to $3.5M$2,600$4,100$5,300$4,500
$3.5M to $6.5M$3,800$5,900$8,300$6,000
$6.5M to $9.5M$5,100$7,600$11,800$7,500
$9.5M to $12.5M$6,100$8,900$14,900$9,000
Above $12.5MQuotedQuotedQuotedQuoted

The onboarding fee covers migrating your books back to the start of your last taxable year and getting you fully operational in 60 days. It's billed once, with your first invoice. It's the same for all three tiers, and it moves with your revenue band. Your first month is prorated, and your monthly engagement starts on the first of the first full month.

Just want the setup? Onboarding only is the same onboarding work with no monthly service after it, one time, at the onboarding fee plus $2,000. Start a monthly engagement later and $2,000 counts toward it. It starts at $4,500, and the price for every band is on the pricing page.

The three tier columns are the whole price. Which one fits depends on how much of the work you want off your desk. No payroll. No hidden line items. The onboarding fee is right here in the table.

  • Online software only: QuickBooks, Sage, Viewpoint and similar. No VPN or hosted desktop.
  • Not in any tier: payroll, pay applications, collections on receivables.
  • Pricing valid through 2027.
Core

CFO work. Your own bookkeeper keeps doing the books.

You stop guessing.

You get the CFO work. Job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a meeting every month that ends in decisions and never in a report.

Your bookkeeper still does the books.

Strategic

Core, plus bookkeeping and bank reconciliations, plus job costing and WIP software set up and managed for you. Use your own online accounting software or we supply it, one price.

Every job shows its margin while it is still open.

Everything in Core, plus the bookkeeping and bank reconciliations done for you, and the job costing and WIP software set up, loaded with your cost codes, and managed every month. Use your own online software, or move to ours and we cover it.

A bookkeeper we choose does the books and reconciliations. No payroll.

Platinum

Strategic, plus a controller who handles payables and receivables the way an in-house controller would. You approve every payment.

You approve, and the money side gets handled.

Everything in Strategic, plus a controller we choose who handles your bills and receivables for you the way an in-house controller would. They call vendors, pay the bills and keep the accounting current. We plan the cash flow first, and you approve every payment because it is your money.

A controller we choose does the payables and receivables. No payroll, no pay applications, no collections.

COMMON QUESTIONS

FREQUENTLY ASKED.

Call every GC with an outstanding invoice and ask for same-week processing. Pull the AR aging and identify everything collectible in 48 hours, then check every active project for unbilled work and submit it immediately. If that's not enough, draw on a line of credit before you consider any MCA product.

Yes. In all U.S. states, employers are required to pay employees on the scheduled payday. Failing to do so can result in state labor board complaints, personal liability for the owner, and damage to employee relationships that's very hard to repair.

There are three structural fixes. A 13-week cash forecast shows shortfalls before they happen, a weekly AR follow-up cadence keeps collections current, and a billing velocity system front-loads pay applications so cash comes in earlier on every project. Together they eliminate payroll crises in any business that's financially viable, because the cash was always there and nobody was managing it.

Only as a true last resort, after you've exhausted AR collection calls, line of credit draws, early billing submissions, and owner capital injection. An MCA at 40 to 80% annualized cost fixes Friday and creates the conditions for the next crisis. The repayment schedule takes the next several months of collections off the top.

Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Strategic is where every job shows its margin while it is still open: a bookkeeper we choose does the books and the bank reconciliations, and the job costing and WIP software is set up and managed for you, on your own online software or ours. Platinum is where you approve and the money side gets handled: a controller we choose handles your bills and receivables the way an in-house controller would, and you approve every payment. No payroll. No scope gaps.
WHAT THIS TIES INTO
Josh Luebker, SPM The Construction CFO
Josh Luebker
FRACTIONAL CFO · SPM THE CONSTRUCTION CFO

Josh Luebker is a master electrician turned construction CFO, president of SPM The Construction CFO and author of CONTROL: C.F.O.S. Construction Financial Operating System.

IF FRIDAY IS TIGHT AGAIN, IT ISN'T BAD LUCK.

Twenty minutes of questions about your receivables, your billing dates, and what's gone out the door against what's come back in. Nothing gets sold on that call and nothing gets proposed. If Josh can help, you'll set a longer second call.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
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