ONE PROBLEM, IN DETAIL

MASONRY: PRODUCTION RATE ROULETTE

QUICK ANSWER

A crew's daily lay rate ranges from 200 bricks on ornate work to 1,000 on simple walls, with experienced masons at 400 to 600 on standard work. Bids priced on the best-day rate and built on the average-day rate lose the spread. Labor is the trade's dominant cost, so production variance is margin variance.

This page covers one problem. The full picture for this trade, including the other places margin leaks, is on the masonry operating system page.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-08-06
WHAT BREAKS

WHERE THE MONEY GOES.

Production rate roulette (bricks per day)

Covered in full in the quick answer above. The sourced numbers and what controls it are below.

The 550,000-person problem (labor scarcity as a cost line)

The skilled-trades shortage (industry estimates near 550,000 open positions) hits masonry hard: an aging bricklayer base, thin apprenticeship pipelines, and wage pressure that moves faster than bid escalation. Scarce labor also caps revenue: crews, not sales, become the constraint.

WHAT THE NUMBERS SAY

THE COST, SOURCED.

Sourced range

"Depending on the complexity of the project a bricklayer or mason can lay from 200 to 1,000 bricks a day." (Masonry Chicago pricing guide) "An experienced mason can lay 400 to 600 bricks per day." (Digital Estimating, 2026)

HOW MASONRY CONTRACTORS DESCRIBE IT

IN THEIR OWN WORDS.

Labor shortages are no longer a theory. They're a direct tax on your business margins.

Design Estimation, 2026, written by a 20-year masonry crew manager

Brick is a luxury these days and labor ain't cheap if you have a good bricklayer with a crew. Why you think hardly anyone wrapping the entire house with brick like they did in the old days.

ContractorTalk forum

WHAT THIS TRADE SHOULD EARN

THE NUMBER TO MEASURE IT AGAINST.

Masonry contractors run about % net profit at $1M to $5M, rising to roughly 9% at $5M to $10M. The CFOS target at $1M to $5M is10%, set at 10 percent before taxes or 3.5 points better than your trade's average at your revenue, whichever is higher. A problem like this one lives in the distance between those two figures rather than in a loss on any single job.

Gross margin over the same bands runs % to 22%, against a CFOS target of 10%.

Full masonry benchmark bands by revenue

WHAT CONTROLS IT

THE SYSTEM THAT FIXES THIS.

Job Profitability System

Cost codes built against the estimate, so a job can be read while it runs.

How the Job Profitability System works

COMMON QUESTIONS

FREQUENTLY ASKED.

200 to 1,000 depending on complexity: ornate fireplace work sits at the low end, simple walls at the high end, and experienced masons average 400 to 600 on standard work. The number that protects margin is your own crews' tracked rate by wall type, compared to the estimate weekly.
Masonry contractors at $1M to $5M net 5.5 percent on average, rising to 8.5 percent by $25M to $50M; the CFOS target at $1M to $5M is 10 percent. The gap to target in this trade almost always sits in three labor-side leaks: unpriced scaffold, lay-rate variance, and material waste above the estimate. Every net profit figure here is stated before taxes, the same basis CFMA reports on, so the two are directly comparable.
8 to 10 percent on standard work; complex patterns, cuts, and repair work run up to 15 percent. Estimate below the real number and the material line eats margin on every pallet. Track waste variance per job so the estimating factor comes from your own history, not a rule of thumb.
Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Executive is where you stop touching the books, because we run the bookkeeping and the controllership as well. Strategic is where every job shows its margin while it is still running, because the job costing and WIP platform is set up and managed for you. No payroll. No scope gaps.
Sixty days. We migrate your books back to the start of your last taxable year, set up ControlQore, and build your job costing structure from scratch. Fully operational in two months.
WHAT THIS TIES INTO
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial project manager and master electrician: 150+ projects worth $2.1B combined, from $50,000 to $300M. Now fractional CFO to commercial subcontractors.

IS THIS COSTING YOU MORE THAN YOU THINK?

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