ESTIMATING

YOUR BID IS BUILT ON ASSUMPTIONS THAT DON'T MATCH YOUR FIELD.

QUICK ANSWER

Most subcontractor bids are built on three assumptions that are wrong. Production rates come from memory or trade references that don't reflect what your crew produces. Burden rates get built on wages instead of fully loaded labor cost. Overhead percentages haven't been recalculated in years. When the estimate is built on wrong inputs, the bid price is wrong before the first day of work, and no amount of field execution fixes a job that was underbid at the start.

Margin leakage starts before the job is even awarded, which is why bidding higher across the board doesn't fix it. Bidding higher just loses the work at the same wrong price. The correction is to build estimates from your own field data: your crew's production rates by work type, your fully burdened labor cost, and an overhead rate calculated from real expenses. When those three inputs are right, the bid reflects what the job will cost you to build. When they're wrong, the closeout gets blamed on the field, and the field had nothing to do with it.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-08-07
THE DEFINITION

WHAT IT MEANS.

Estimate inputs are the production rates, burden rates, and overhead percentage a bid gets priced from, and when any one of them is wrong the bid price is wrong before the job starts.

THE THREE DISCONNECTS

WHERE BID ASSUMPTIONS DIVERGE FROM THE FIELD.

01

Production rates built on averages, not your crew

Every trade has published production rates, from RS Means, NECA manuals, and trade associations. Those rates represent industry averages across thousands of projects and contractor types. Your crew's production on your work types in your markets may be 15% better or 20% worse than the average, and when you bid the published rate while the field runs a different one, every estimate carries a structural error from line one. The fix is to pull your own production rates out of job cost history: hours spent per unit installed by work type, by season, and by crew makeup.

02

Burden rates built on wages, not fully loaded cost

An estimator who prices labor at $28/hour because that's the crew's wage rate is understating labor cost by 35% to 55%. The fully burdened rate is the wage plus payroll taxes at 7.65% FICA, workers' comp that runs 8 to 25% of wages depending on the trade, general liability allocation, health insurance, 401k, and every other employer cost, and it commonly runs $42 to $60 for a $28/hour field employee. A $500,000 labor estimate built on wage rates instead of fully burdened rates can be understated by $175,000 to $275,000. That is an estimating input problem.

03

Overhead percentage unchanged for 3 to 5 years

Most subcontractors apply a fixed overhead percentage that was set when the business was smaller, the team was leaner, or costs were lower. Overhead grows with the business through more supervision, more software, more insurance, and more office space. If the rate was set at 10% two years ago and the business has added a superintendent, a project coordinator, and a fleet of trucks since then, the real overhead rate might be 16% while the estimates still show 10%. Every bid is underpriced by 6 points of overhead, and on $2M of annual bid volume that's $120,000 of overhead never recovered.

THE ARITHMETIC

WHAT IT LOOKS LIKE IN DOLLARS.

Wrong burden rate

A $3M subcontractor with 40% labor content, meaning $1.2M, using wage rates instead of burdened rates is understating labor cost by $420K to $660K annually. That is a pricing error on every bid the company sends out. The number never appears as a line item anywhere, which is why it reads as a mystery at closeout.

Stale production rates

A production rate 15% optimistic against published averages means every job estimate is 15% short on labor hours. On a $500K labor estimate that's $75K in unbudgeted hours. Win 4 jobs like that and it's $300K in margin gone before the first crew mobilizes.

Stale overhead rate

A 6 point overhead rate shortfall on $4M in annual revenue is $240K in fixed cost not recovered through bids. The business covers it out of net profit instead. That means there's $240K less profit than the P&L suggests, every year, until the rate gets corrected.

THE FIX

BUILDING ESTIMATES FROM ACTUAL FIELD DATA.

The alignment check, on your last 5 closed jobs

Pull your last 5 closed jobs and answer three questions for each one. What production rate did the estimate assume against what the field ran? What burden rate was used against what labor cost fully loaded? What overhead rate was applied against what the business ran? If those pairs don't match within 10%, your estimates are off the same way every time, and the comparison tells you by how much.

WHAT YOU GET

THE OUTPUTS, NAMED.

Actual production rates pulled from job cost history by work type, meaning your crew's numbers on your work in your markets instead of published averages
Fully burdened labor rates calculated annually per labor category, wage plus all employer cost, used as the estimating input and updated when rates change
Overhead rate recalculated from actual expenses each year, all fixed and variable overhead divided by projected revenue, giving the real recovery percentage
Estimate template aligned to job cost codes, so every estimate line maps to a code and the actual against estimated comparison is possible at closeout
Post job production rate update, so actual rates by work type feed back into the estimating database after every closed job
Alignment meeting at award, where the estimator, PM, and superintendent walk the estimate assumptions so the field team knows what it's being asked to build to
$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time
PRICING

FLAT MONTHLY FEE. NO SURPRISES.

Three tiers, priced by your trailing twelve month revenue. Which one you're in depends on how much of the work you want off your desk. No hourly billing, no payroll, and no add-ons.

Pricing

Last 12 months revenueMonthly fee
Up to $1M$1,900 to $2,900
$1M to $3.5M$2,600 to $3,900
$3.5M to $6.5M$3,800 to $5,700
$6.5M to $9.5M$5,100 to $7,100
$9.5M to $12.5M$6,100 to $8,500
$12.5M to $15.5M$7,400 to $11,000
$15.5M to $18.5M$9,400 to $13,500
$18.5M+Quoted individually

Range reflects the three tiers below. Which one you're in depends on how much of the work you want off your desk. No payroll. No hidden line items.

Core

You stop guessing.

You get the CFO work. Job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a meeting every month that ends in decisions rather than a report.

Your bookkeeper keeps doing the books.

Executive

You stop touching the books.

Everything in Core, and we run the bookkeeping and the controllership as well. Nobody in your office is answering coding questions or chasing a reconciliation at month end.

We do the books. No payroll.

Strategic

Every job shows its margin while it's still running.

Everything in Executive, plus the job costing and WIP platform set up, loaded with your cost codes, and managed for you every month. You never have to learn it.

We do the job costing.

COMMON QUESTIONS

FREQUENTLY ASKED.

Three causes that repeat. Production rates get built on published averages instead of the company's own field performance. Burden rates use wages instead of fully loaded labor cost, which misses 35 to 55% of the real number. Overhead rates never get recalculated as the business grows. When all three inputs are wrong, the bid price is wrong before the job starts, and the margin shortfall gets called a field execution problem when it's an estimating input problem.
CFOS aligns the job cost structure to the estimate structure so the actual against estimated comparison is possible at closeout by cost code. Fully burdened labor rates get calculated from actual payroll data and updated annually. The overhead calculator gets rebuilt from real expenses. Actual production rates from closed jobs get pulled and fed back into the estimating database, and the alignment meeting at award makes sure the field team knows what production rates it's being asked to hit before mobilization.
Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Executive is where you stop touching the books, because we run the bookkeeping and the controllership as well. Strategic is where every job shows its margin while it is still running, because the job costing and WIP platform is set up and managed for you. No payroll. No scope gaps.
Sixty days. We migrate your books back to the start of your last taxable year, set up ControlQore, and build your job costing structure from scratch. Fully operational in two months.
WHAT THIS TIES INTO
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial project manager and master electrician: 150+ projects worth $2.1B combined, from $50,000 to $300M. Now fractional CFO to commercial subcontractors.

IF YOUR ESTIMATE INPUTS ARE WRONG, THE BID PRICE IS WRONG.

Actual production rates, fully burdened labor cost, and a real overhead rate built from your own numbers. Fully operational in 60 days.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
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20 minutes. No sales pressure. We will tell you exactly what's broken before we talk about anything else.

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