PRODUCTION TRACKING

WHAT HAPPENS IN THE FIELD IS YOUR FINANCIAL SYSTEM.

QUICK ANSWER

Job costing tells you what you spent. Production tracking tells you what you got for it. A crew pouring 220 yards on Tuesday spent $4,200 in labor, and the question that counts is whether the estimate assumed 220 yards in that time or 280. Without unit counts measured against your estimated production rates, you've cost visibility and no efficiency reading at all. Production tracking ties field output to financial performance the same week, before variances compound into a job loss.

The reason this belongs in a finance conversation and not just an operations one is that the field is where margin gets made or lost, while the office is where it gets discovered long after the fact. A daily unit count moves the discovery from job close to this week. Nothing else in job costing comes close, because every other report sits downstream of money already spent. This is the only measurement that tells you a job is in trouble while there's still enough job left to do something about it, and the entry takes a foreman five minutes at the end of the day.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-08-07
THE DEFINITION

WHAT IT MEANS.

Production tracking is recording field output, meaning cubic yards moved, linear feet installed, square feet framed, and tons placed, by day, by crew, and by phase.

Cost per unit tells you more than cost per hour. A crew that moved 180 yards instead of the estimated 280 is losing margin today, and no cost report will say so, because a cost report is satisfied as long as the hours track the budget. The unit count is the only place that variance is visible while the job is still running.

WHY IT COUNTS

WHAT COST DATA ALONE CANNOT TELL YOU.

01

Cost per hour can't tell you whether you're winning

Forty hours of framing labor tells you what you spent. Forty hours that produced 4,200 square feet against an estimated rate of 120 SF per hour tells you the crew ran at 87% efficiency. The first number is a fact you can do nothing with. The second is a decision about crew size, sequence, or scope, and only one of the two appears on a standard job cost report.

02

Production rate variance is the earliest margin warning you get

When production drops below estimate, say 85 cubic yards per hour against 110 estimated, there's still time to change something mid-project. Caught at job close, the same information is a post mortem. Every week you run without unit counts is a week where margin can slip and nobody has the data to argue about it.

03

Cost to complete doesn't work without production data

Cost to complete calculations rest on production assumptions, and most of them just reuse the rates from the original bid. If you've 3,000 linear feet of pipe left and the crew is running 60 feet per hour against an estimated 80, the forecast has to use 60. Using 80 produces a cost to complete that's wrong by a wide margin and a WIP schedule built on top of that error.

HOW CFOS INSTALLS PRODUCTION TRACKING

WHAT GETS BUILT, AND BY WHOM.

Daily field log with unit counts

Crews log production by phase and by unit every day, and it's a five minute entry at the end of the day. That data feeds the weekly cost per unit calculation without anybody writing a separate PM report. The foreman records what he built rather than what he spent, which is the part he already knows without looking anything up.

Weekly burn rate calculation

Every week produces one summary: total units against estimate, labor hours per unit against estimate, and cost per unit variance. Any variance over 10% triggers a review of crew composition, equipment, site conditions, or scope. That review happens while the job is still running, which is the only point at which it can change the outcome.

Forecast to finish updated with the rates you're hitting

Cost to complete gets recalculated monthly using the actual rates from the prior 30 days instead of the original estimate. If month one ran at 85 yards per hour, month two's forecast uses 85 rather than the 110 in the bid. That one rule is the whole difference between a forecast and a wish.

Trade specific unit definitions

Excavation counts cubic yards, framing and drywall count square feet, utilities count linear feet, and paving counts tons. Each trade's unit has to match the unit the estimate was built in, or the comparison tells you nothing. Getting that alignment right at setup is most of the work of installing production tracking.

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PRICING

FLAT MONTHLY FEE. NO SURPRISES.

Three tiers, priced by your trailing twelve month revenue. Which one you're in depends on how much of the work you want off your desk. No hourly billing, no payroll, and no add-ons.

Pricing

Last 12 months revenueMonthly fee
Up to $1M$1,900 to $2,900
$1M to $3.5M$2,600 to $3,900
$3.5M to $6.5M$3,800 to $5,700
$6.5M to $9.5M$5,100 to $7,100
$9.5M to $12.5M$6,100 to $8,500
$12.5M to $15.5M$7,400 to $11,000
$15.5M to $18.5M$9,400 to $13,500
$18.5M+Quoted individually

Range reflects the three tiers below. Which one you're in depends on how much of the work you want off your desk. No payroll. No hidden line items.

Core

You stop guessing.

You get the CFO work. Job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a meeting every month that ends in decisions rather than a report.

Your bookkeeper keeps doing the books.

Executive

You stop touching the books.

Everything in Core, and we run the bookkeeping and the controllership as well. Nobody in your office is answering coding questions or chasing a reconciliation at month end.

We do the books. No payroll.

Strategic

Every job shows its margin while it's still running.

Everything in Executive, plus the job costing and WIP platform set up, loaded with your cost codes, and managed for you every month. You never have to learn it.

We do the job costing.

COMMON QUESTIONS

FREQUENTLY ASKED.

No. A structured field log, whether on a clipboard or in a spreadsheet, captures everything you need. Software makes the data easier to reach and automates the arithmetic, but a manual weekly entry works fine without any specialized technology. The discipline is the requirement, and any tooling that supports it will do.
The foreman or superintendent on site keeps the daily field log, not the PM and not accounting. The PM reviews the weekly summaries and flags variances, and accounting uses the same data for cost to complete forecasts. Putting the entry with the person who watched the work happen is what keeps it accurate.
Production data gives your job cost figures context. On its own, $4,200 spent Tuesday means nothing. Paired with 220 yards poured, it becomes a cost per yard you can compare to the estimate and a crew efficiency reading you can act on. Job costing without units is a checkbook register with better formatting.
Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Executive is where you stop touching the books, because we run the bookkeeping and the controllership as well. Strategic is where every job shows its margin while it is still running, because the job costing and WIP platform is set up and managed for you. No payroll. No scope gaps.
Sixty days. We migrate your books back to the start of your last taxable year, set up ControlQore, and build your job costing structure from scratch. Fully operational in two months.
WHAT THIS TIES INTO
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial project manager and master electrician: 150+ projects worth $2.1B combined, from $50,000 to $300M. Now fractional CFO to commercial subcontractors.

IS YOUR JOB COSTING TIED TO FIELD OUTPUT?

Costs without units tell you what you spent. Units without costs tell you what you built. Put the two together and you have profitability. The first call works out which units your trade should be counting.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
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