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TRADE SERVICE · INTERIORS & FINISH CLUSTER

FRACTIONAL CFO FOR PAINTING CONTRACTORS.

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We manage the finance side for painting subcontractors doing $1M to $12M. You get job costing aligned to the way you estimate, a 13 week cash flow forecast, monthly WIP, and a CFO in the room every month. Pricing starts at $1,900 per month.

Painting is labor with a thin material line on top, so crew production per hour is nearly your whole margin. Interior work priced $2 to $6 a square foot in 2026 and exteriors $1.50 to $4. The spread between those comes from prep condition, ceiling height and crew efficiency. Without production history, you're quoting a range. We walk surface conditions before the bid and code prep apart from finish, because the hours before the paint are the job. Then we negotiate line-item retention release. Painting finishes last, and a 10 percent hold is double the 5 percent net before taxes a typical painting contractor earns.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-11-02
WHERE PAINTING LOSES MONEY

THE THREE THINGS THAT DRAIN THE CASH.

LEAK 01

The Last-Trade Hold

Painting finishes last. So you wait on everyone's punch list for a retainage release that's bigger than your 5 percent net margin before taxes. Line-item release language fixes that, and most painters never ask for it.

LEAK 02

The Punch That Never Ends

At closeout, new scope gets called "touch-ups." Without a punch-versus-change-order log and photos, you repaint the building's last month for free.

LEAK 03

The Production Equation

Labor is nearly the whole cost, so untracked crew production per hour is untracked margin. The spread between $2 and $6 per square foot is prep, height and efficiency. Only your tracked history prices it.

THE MATH

FROM 5% TO 10% NET.

At $1M to $5M, the average painting sub earns 18% gross margin and spends 13% of revenue on overhead. What's left is 5% net profit before taxes (Run On CFOS Trade Benchmark Reference). The CFOS target is 10% before taxes. That is the painting average plus 3.5 points, and never below 10%. The book CONTROL's 12% is the rule of thumb across trades. It is not the industry average.

Two changes get you to the target. Overhead comes down 1 point to 12%, and gross margin comes up 4 points to 22%, so 22 minus 12 leaves 10. The gross margin points come from the three problems above, once you price them and bill for them. On a $3M year, every point is $30,000.

HOW SPM FIXES IT

WHAT WE CHANGE.

These are the painting problems we put a number on first. Each one gets its own cost code, its own line on the schedule of values or its own line in the 13 week cash forecast, so you can read it in the monthly meeting while the job is still open.

GAP CALCULATOR

THE PAINTING GAP CALCULATOR. AVERAGE AGAINST TARGET, IN DOLLARS.

Put in your annual revenue. You get gross margin, overhead and net profit for painting contractors your size: the industry average and the CFOS target, in dollars a year. Nothing you type leaves this page.

Another trade too? The gap calculator for every trade.

Your figures show here once you put in your revenue.

Book a 20 minute call

Why aim for the target. An average is the middle of the pack: about half of companies do worse. And about 6 in 10 construction businesses close within 10 years (U.S. Bureau of Labor Statistics: about 40 percent of construction businesses opened in 2013 were still open in 2023). So the business in the middle is one of the ones that close. On those numbers, average is a business that closes within 10 years. That is why the CFOS target is a requirement.

Want your own numbers against these? The Financial Health Snapshot builds a CEO Report from your last 12 months and sets every figure against your trade.

PRICING

YOU PAY ONE FLAT MONTHLY FEE.

The fee is set by your trailing 12 month revenue. We don't bill by the hour and we don't do payroll. The one-time onboarding fee is in the table too.

Type a number and your band and its prices show here. The full table is below.

Built for subs doing $1M to $12M. Above $12.5M we quote.

Last 12 months revenueCoreStrategicPlatinumOne-time onboarding
Under $1M$1,900$3,100$3,300$2,500
$1M to $3.5M$2,600$4,100$5,300$4,500
$3.5M to $6.5M$3,800$5,900$8,300$6,000
$6.5M to $9.5M$5,100$7,600$11,800$7,500
$9.5M to $12.5M$6,100$8,900$14,900$9,000
Above $12.5MQuotedQuotedQuotedQuoted

The onboarding fee covers migrating your books back to the start of your last taxable year and getting you fully operational in 60 days. It's billed once, with your first invoice. It's the same for all three tiers, and it moves with your revenue band. Your first month is prorated, and your monthly engagement starts on the first of the first full month.

Just want the setup? Onboarding only is the same onboarding work with no monthly service after it, one time, at the onboarding fee plus $2,000. Start a monthly engagement later and $2,000 counts toward it. It starts at $4,500, and the price for every band is on the pricing page.

The three tier columns are the whole price. Which one fits depends on how much of the work you want off your desk. No payroll. No hidden line items. The onboarding fee is right here in the table.

  • Online software only: QuickBooks, Sage, Viewpoint and similar. No VPN or hosted desktop.
  • Not in any tier: payroll, pay applications, collections on receivables.
  • Pricing valid through 2027.

What Core, Strategic and Platinum each include is on the pricing page.

COMMON QUESTIONS

FREQUENTLY ASKED.

Painting contractors at $1M to $5M net about 5 percent before taxes on the SPM 48-trade benchmark dataset, among the lowest floors across the trades, rising to 12 percent by $25M to $50M. The CFOS target at $1M to $5M is 10 percent net before taxes, since the target is the trade average plus 3.5 points and never below 10. On margins this thin, retainage timing and production tracking are the business. Every net profit figure here is gross margin minus overhead, stated before taxes, the same basis CFMA reports net income on.

See the full benchmarks for every revenue band on Run On CFOS.

Usually it needs the CFO work, and a full time CFO is more than it needs. At $5M to $10M, painting subs average 8% net profit before taxes (Run On CFOS Trade Benchmark Reference), and the CFOS target is 11.5%. On $5M of revenue every point is $50,000, so that difference is worth $175,000 a year. A full time CFO costs $150,000 or more in salary alone. SPM's published price for $3.5M to $6.5M is $3,800 a month for Core to $8,300 for Platinum.

Because the work finishes last. Retainage on the whole contract releases at project closeout, and closeout waits on every trade's punch list. The painter is at the end of that line. That's why scope-level (line-item) retention release language is the most valuable clause a painter can negotiate.

Harder than almost anyone's. A 5 to 10 percent hold against a 5 percent net margin before taxes means the held money equals or exceeds the profit. Track retainage as its own receivable class. Calendar the release conditions. Price the holding cost into bids that will hold funds past 90 days.

A punch item is contract work not finished to spec, and you pay to correct it. A change order is new scope, and the client pays for it. Closeout pressure blurs the line on purpose. Log every "touch-up" request against the contract scope with photos, and bill the ones that are new work.

From your tracked production rates. 2026 market pricing is $2 to $6 per square foot interior, and the spread comes from prep condition, ceiling height and crew efficiency. Track hours by surface type and prep level on every job, so your estimate comes from your own history.

Sulphur Prairie Management, operating as SPM The Construction CFO, publishes the 48-trade benchmark dataset these numbers come from. SPM's client work concentrates in 24 commercial subcontractor trades; painting benchmarks are published as part of the full 48-trade reference so painting owners can measure against real numbers.

Three tiers, and which one you are in depends on how much of the work you want off your desk. On Core we build your plan every month and your team does the work: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. On Strategic we build the plan, track it and adjust it every month: our team does the bookkeeping and the bank reconciliations, and the job costing and WIP software is set up and managed for you, on your own online software or ours. On Platinum we manage the money side for you every week: our team handles your bills and receivables the way an in-house controller would, and you approve every payment. We don't do payroll.

Sixty days. We migrate your books back to the start of your last taxable year and build your job costing structure from scratch, and on Strategic and Platinum we set up the job costing and WIP software too. You're fully up and working in two months. The onboarding fee is one time, the same for every tier, and set by your revenue band.

ControlQore is the job costing and WIP platform we use on the Strategic and Platinum tiers. It's built for contractors, costs less than the older tools, and has AI built in. We set it up and manage it, so you do not have to learn it. Core is the CFO work only, so it does not include the software.

A bookkeeper records what happened. We tell you what it means and what to do about it. We align job costing to your estimates, track WIP monthly, and hold a monthly meeting where you decide what to fix and who fixes it.
$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time

How painting CFO firms compare: the painting firm study, with every score and its source.

OTHER INTERIORS AND FINISHES TRADES

Painting is one of 6 trades in the interiors and finishes family on our CFO for subcontractors page. Nearby trades with their own page:

WHAT THIS TIES INTO
Josh Luebker, SPM The Construction CFO
Josh Luebker
FRACTIONAL CFO · SPM THE CONSTRUCTION CFO

Josh Luebker is a master electrician turned construction CFO, president of SPM The Construction CFO and author of CONTROL: C.F.O.S. Construction Financial Operating System.

THE CHEAPER OPTION WORKS AND TAKES LONGER.

If price comes first, plenty of CFOs and bookkeepers can get your construction company results. It often takes the better part of a year.

If you're a trade contractor, a sub or a GC who wins work, keeps the crews busy and still can't figure out where the money goes, we get in the weeds with you. We change the processes that cost you money on every job, build the ones you're missing and give you the formula, so you see results in 60 to 90 days.

Our guarantee holds when you come to every meeting, do the process and keep a strong pipeline of work. We can fix how your work pays. We can't fix having no work.

DO YOU KNOW YOUR TRUE MARGIN ON PAINTING WORK?

Twenty minutes of questions about how you price painting work, what your jobs come in at once they close, and what keeps coming back to your desk. Nothing gets sold on that call and nothing gets proposed. If Josh can help, you'll set a longer second call.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute call

20 minutes. No pitch or proposal. Josh asks questions to find out if he can help.

OR START WITH THE WORKBOOKS. NO CALL NEEDED.