WHY YOU'RE SHORT

FRAMING JOBS LOOK PROFITABLE. THE CASH IS STILL IN TRANSIT.

QUICK ANSWER

Framing subcontractors run out of cash for reasons specific to how the work is built and billed, on jobs that are making money. The three that cost the most in this trade are below, taken from framing contractor research. Most sit at 75 to 90 days from finishing work to holding the money, and 45 days is achievable.

Cash and profit are measured on different clocks. Your profit and loss records revenue when you invoice and costs when you incur them, while the bank account only knows what cleared. Labour goes out weekly and collects 45 to 90 days later, minus retention. That distance is what a growing, profitable framing company funds out of pocket, and it widens as you grow. The specific things that widen it in this trade are what the rest of this page is about.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-08-06
WHERE THE CASH GOES IN FRAMING

WHERE IT LEAKS OUT.

01 · First trade in, everyone's schedule on your back

Framing sets the pace for the whole job. Weather delays, foundation slips, and truss delivery misses land on the framer first, and the GC's schedule pressure lands hardest on the trade with the least float behind it. Acceleration (bigger crews, Saturdays) rarely comes with acceleration money unless it's documented and billed.

The module that controls this

THE THREE THAT DECIDE THE YEAR

WHAT MOVES MARGIN IN THIS TRADE.

LEAK 01

The Commodity Wrapper

Lumber at $487 per MBF with a $440 to $540 expected range and 20 to 30 percent historic intra-year swings, sold inside fixed-price contracts. Without escalation clauses, dated price bases, and disciplined buyout, the framer is an unhedged lumber trader with a nail gun.

LEAK 02

The Pace-Setter's Penalty

First trade in absorbs every upstream slip and every downstream schedule demand. Acceleration without documented, billed acceleration cost is free overtime donated to the GC's schedule.

LEAK 03

The 18 Percent Ceiling

The thinnest gross margin of the served trades leaves zero absorption room. Unpriced specialty framing at $500 to $1,500 per feature and blended wood-versus-steel cost history are how a 5 percent net becomes a loss. (cfos-trade-benchmarking-system) ---

THE NUMBER TO MANAGE

DAYS SALES OUTSTANDING.

Ninety days is weak, 45 is the target, 30 is strong. Nothing else moves cash faster.

PositionDaysWhat it means
Weak90 daysRoughly three months of work funded out of your own pocket.
Target45 daysAchievable on the days you control: submission timing, complete documentation, follow up in week two.
Strong30 daysRequires discipline every month, and it's the cheapest capital available to you.

Moving from 90 days to 45 frees roughly annual revenue divided by 365, times 45 days. At $4M that's about $493,000. At $8M it's about $986,000. That money doesn't come from a bank and it costs no interest, which is why we work the cycle before discussing financing anything.

WHERE YOU SHOULD BE

FRAMING BENCHMARKS.

Framing subcontractors at $1M to $5M net 5 percent, against a CFOS target of 10 percent, set at 10 percent before taxes or 3.5 points better than your trade's average at your revenue, whichever is higher. Working capital should sit at 13 percent of annual revenue, and the monthly close should finish by day 10 so the numbers can still change a decision.

Full framing benchmarks
COMMON QUESTIONS

FREQUENTLY ASKED.

Because the jobs earn before the money comes in. Labour and material go out on a weekly cycle and collect 45 to 90 days later, with 5 to 10 percent held as retention behind that. In framing specifically that distance is widened by first trade in, everyone's schedule on your back. None of that reads as a loss on any single job, which is why it goes unaddressed.
Both can work; unmeasured production can't. Piece rates transfer production risk to the crew and demand a quality gate; hourly keeps the risk and demands production tracking per square foot by wall type. The number that decides pricing is your crews' tracked rate against the estimate, weekly.
Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Executive is where you stop touching the books, because we run the bookkeeping and the controllership as well. Strategic is where every job shows its margin while it is still running, because the job costing and WIP platform is set up and managed for you. No payroll. No scope gaps.
$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time
WHAT THIS TIES INTO
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial construction project manager and master electrician. Managed 150+ projects worth more than $2.1B combined, with individual jobs from $50,000 to $300M, including data centers, military bases, hospitals, and high-rises. Now fractional CFO for commercial subcontractors doing $1M to $12M through Sulphur Prairie Management.About Josh  | LinkedIn

WHICH WEEK DO YOU RUN SHORT?

Bring your open invoices and your payroll calendar. We will build enough of a forecast on the call to tell you which week is tight and why.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute diagnostic

20 minutes. No sales pressure. We will tell you exactly what's broken before we talk about anything else.

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