WINNING BIDS THAT
LOSE MONEY.
The bid wins. The contract is signed. The job gets executed. The closeout comes in 8 points below estimated margin. Everybody worked hard. Nobody knows what happened. The gap between winning a bid and making money on the job is called profit fade — and it's structural. It's built into the estimate inputs before the first nail is driven. Field execution can't fix a structurally wrong estimate.
WHERE THE MARGIN DISAPPEARS
BETWEEN BID AND CLOSEOUT.
CLOSING THE BID-TO-CLOSEOUT
GAP.
TRACK BID MARGIN VS CLOSEOUT MARGIN ON EVERY JOB
Build a bid-to-closeout comparison for every job completed in the last 12 months. Compare the gross margin in the estimate to the actual gross margin at closeout. If the average fade is 6 points, you have a 6-point structural problem in your estimate inputs. The comparison makes the problem visible. The inputs — overhead rate, burden rates, production assumptions — are where you fix it.
ALIGN ESTIMATE STRUCTURE TO JOB COST CODES
Every line in the estimate maps to a job cost code. When they align, the bid-to-closeout comparison is automatic. When they don't, you can't compare bid to actual because the categories don't match. The alignment happens once during onboarding — estimate template mapped to job cost code structure — and every bid from that point forward produces a comparable closeout.
MONTHLY JOB REVIEW CATCHES FADE IN PROGRESS
Don't wait for closeout to see the fade. The PM job cost scorecard review each month shows the estimated vs actual by cost code while the job is active. When labor is trending 12 points over estimate at 50% complete, the CFO flags it. The PM explains it. The cost-to-complete gets updated. The WIP reflects reality instead of optimism. And there are still 6 weeks of the job left to manage.