CONSTRUCTION FINANCE JOB COSTING CASH FLOW WIP REPORTING SUBCONTRACTOR FINANCES TRADE ASSOCIATIONS CFO ADVISORY KEYNOTE SPEAKER CONSTRUCTION FINANCE JOB COSTING CASH FLOW WIP REPORTING SUBCONTRACTOR FINANCES TRADE ASSOCIATIONS CFO ADVISORY KEYNOTE SPEAKER
THE CONSTRUCTION CFO BOOK JOSH
Speaker — Construction Finance — Subcontractor Financial Education

The financial
truth about
your trade.

Josh Luebker speaks directly to subcontractors and GCs about the financial systems that determine whether a construction business survives or thrives — job costing, cash flow, WIP, and the four numbers that actually matter.

Book Josh for Your Event → See Topics
$3B+
In construction experience — team total
175+
Projects managed across all trades
$1M–$12M
The revenue range we serve exclusively
50+
LinkedIn & YouTube live presentations delivered
About Josh

Not an accountant
who learned
construction.

Josh Luebker came up through the trades — master electrician, project manager, $2B+ in personal construction experience across 150+ projects. He didn't learn construction finance from a textbook. He learned it from job sites, pay apps, and the moment a contractor realizes their P&L says profitable but their bank account says otherwise.

That's why contractors listen when Josh talks. He's not presenting theory. He's presenting the financial reality of the work they do every day — in language that actually makes sense to someone who built their business with their hands.

Today Josh runs SPM — The Construction CFO — serving commercial subcontractors doing $1M–$12M across every trade in the US and Canada. He speaks on the financial problems that are killing profitable construction businesses and the systems that fix them.

Credentials & Background

  • Master electrician — licensed and field-trained
  • Former construction project manager — 150+ projects
  • $2B+ in personal construction project experience
  • Founder — Sulphur Prairie Management (SPM)
  • The Construction CFO — constructioncfo.net
  • Serves US and Canada — all commercial trades
  • ControlQore implementation partner — job costing and WIP
  • Featured: Billd, Roofer Growth Hacks Podcast, Grit Blueprint Podcast, Brown Edwards, Billd Meetup
  • LinkedIn content creator — active weekly on construction finance
  • 50+ LinkedIn and YouTube live presentations on construction finance topics
  • Speaking: Converge Construction Summit — Chicago, June 5, 2026
  • SPM team: 175+ projects, $3B+ construction experience collectively
Speaking Topics

Three topics.
All field-tested.

01
Keynote / Workshop — 45–60 Min

Why Profitable Contractors Run Out of Cash

The most common call Josh gets starts the same way every time: "We're busy, we're profitable — but we have no money." This talk answers why. Not with theory. With the exact financial mechanics that drain a profitable construction business dry.

  • The timing gap between billing and cash — and what it costs you
  • Pay-when-paid contracts — what you're actually financing for the GC
  • Why underbilling on Pay App 1 creates a hole you spend the whole job climbing out of
  • The four numbers every subcontractor must know to stop the bleeding
  • Practical fixes contractors can implement before the next job starts
02
Workshop — 60–90 Min

Cash Flow Forecasting for Contractors Who Hate Spreadsheets

Most contractors manage cash reactively — they discover a problem when payroll is at risk. A 13-week cash flow forecast turns that into a 90-day early warning system. This workshop makes it practical for the contractor who never wants to become an accountant.

  • Building a 13-week forecast from your actual jobs — not templates
  • Modeling pay-when-paid exposure by contract so slow payers stop surprising you
  • Retainage tracking — how much is sitting out there and when it's coming back
  • How to know 90 days in advance whether payroll is at risk
  • When a line of credit is the right answer — and when restructuring billing is
  • The system that lets you run this in under an hour a week
03
Keynote — 45–60 Min

You Don't Rise to Your Dreams. You Fall to Your Standards.

Kasey ran a $4.9M concrete subcontractor and trusted a GC's word on a T&M change order. He almost wrote a $137,000 check out of his own pocket — not because the GC was dishonest, but because his standard allowed work to start before a change order was approved. This talk is about what your business is actually built on.

  • Why standards aren't broken in dramatic moments — they're broken in small ones that feel reasonable
  • What you tolerate becomes your standard — whether you set it or not
  • Your business today is the natural result of the standards you've been operating under
  • The way you do anything is the way you do everything — same process, same expectations, every time
  • How to raise your floor so everything rises with it
Who This Is For

Built for the people
doing the actual work.

Primary

Trade Associations

ASA, ABC, NECA, MCAA, AGC, CFMA — any association with subcontractor members doing $1M–$12M. Josh speaks directly to the owner and operator, not the accounting department.

Primary

Contractor Conferences

Regional and national construction conferences where subcontractors and specialty trades attend. Financial sessions that actually connect with contractors — not generic accounting lectures.

Primary

Industry Events & Meetups

Supplier events, GC subcontractor days, equipment manufacturer roundtables, construction technology conferences. Any room where commercial subcontractors are trying to run better businesses.

Format Options
45

Keynote

45–60 minute keynote presentation. High energy, field-first, built around real contractor outcomes. Works for main stage and general sessions.

90

Workshop

90-minute working session. Contractors leave with tools, frameworks, and a specific action to take back to their business. Interactive and practical.

∞

Panel

Construction finance panelist. Brings the subcontractor financial perspective — job costing, cash flow, WIP — to any panel discussion on contractor operations or growth.

½

Half-Day Intensive

Deep-dive financial workshop for contractor groups. Covers cash flow, job costing, WIP, and forecasting in a single working session with live examples and Q&A.

What to Expect

What you get.

  • Content built specifically for commercial subcontractors — not generic small business finance
  • Real numbers, real scenarios, real job site language
  • Actionable frameworks contractors can use immediately
  • Field-first perspective from someone who came up through the trades
  • Practical financial education that doesn't require an accounting degree
  • Customized content for your specific audience and trade mix
  • Pre-event coordination to align content with your program goals

What this isn't.

  • Generic small business finance content recycled for construction
  • A sales pitch for SPM or ControlQore disguised as education
  • Accounting theory that goes over a contractor's head
  • Residential construction content — commercial subcontractors only
  • Motivational speaking with no practical takeaways
  • Content that talks down to contractors about financial basics
Media & Appearances

Where Josh has shown up.

Live Keynote — Chicago, IL

Converge Construction Summit 2025

Josh delivered a keynote to commercial construction contractors at the Converge Construction Summit in Chicago — covering the financial standards that separate profitable subcontractors from ones that stay stuck. June 5, 2025.

CONVERGE CONSTRUCTION SUMMIT
Industry Feature

Billd — Construction Billing Strategy

Josh Luebker quoted on billing strategy and pay app timing for subcontractors.

READ →
Podcast

Roofer Growth Hacks — Cash Flow Over Loans

Construction finance for subcontractors — cash flow management without emergency credit lines.

LISTEN →
Podcast

Grit Blueprint Podcast

Josh Luebker on building financial infrastructure for construction businesses.

LISTEN →
Video Presentation

Brown Edwards — Building Financial Foundations

Fractional CFO services for construction companies — what it is and how it works.

WATCH →
Industry Meetup

Billd Meetup — Cost of Capital in Construction

A construction CFO's guide to accounting for the cost of capital on subcontractor projects.

WATCH →
LinkedIn & YouTube — 50+ Live Presentations

Live Financial Education for Contractors

Over 50 live presentations on LinkedIn and YouTube covering cash flow, job costing, WIP reporting, pay-when-paid strategy, and subcontractor financial systems.

FOLLOW →
Upcoming — June 5, 2026

Converge Construction Summit — Chicago, IL

Josh Luebker speaking on construction financial systems for subcontractors. Converge Construction Summit, Chicago.

UPCOMING EVENT
Book Josh

Let's talk about
your event.

Fill out the form and Josh will respond personally within 48 hours. No booking agent, no intake team — direct.

Include as much detail as you can about your event, your audience, and what you're trying to accomplish. The more context, the better the conversation.


  • Available US and Canada — will consider international
  • Keynote, workshop, panel, or half-day intensive
  • Content customized to your trade mix and audience
  • Virtual presentations available

Send Josh a direct email

Click the button below or email Josh directly. He responds personally within 48 hours — no booking agent, no intake team.

EMAIL
Josh@ConstructionCFO.net
INCLUDE IN YOUR EMAIL
  • → Your name and organization
  • → Event name, date, and location
  • → Format and session length
  • → Your audience — trades and company size
  • → What you want contractors to walk away with
Email Josh →

Or copy the address above and email from wherever you prefer.

YOUR CONTRACTORS
DESERVE THIS.

Real financial education from someone who has been on the job site. Book Josh for your next event.

Book Josh →
THE CONSTRUCTION CFO
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