WHY YOU'RE SHORT

IRRIGATION JOBS LOOK PROFITABLE. THE BALANCE SHEET IS STILL THIN.

QUICK ANSWER

Irrigation subcontractors run out of cash for reasons specific to how the work is built and billed, on jobs that are making money. The three that cost the most in this trade are below, taken from irrigation contractor research. Most sit at 75 to 90 days from finishing work to holding the money, and 45 days is achievable.

Cash and profit are measured on different clocks. Your profit and loss records revenue when you invoice and costs when you incur them, while the bank account only knows what cleared. Labour goes out weekly and collects 45 to 90 days later, minus retention. That distance is what a growing, profitable irrigation company funds out of pocket, and it widens as you grow. The specific things that widen it in this trade are what the rest of this page is about.

BY JOSH LUEBKERPublished 2026-08-06Updated 2026-08-06
WHERE THE CASH GOES IN IRRIGATION

WHERE IT LEAKS OUT.

01 · Two-season cash (startup and blowout bookend the year)

The revenue calendar spikes twice: spring startups compressed into weeks, and fall winterizations racing the first freeze, with compressor capacity and crew count capping how many systems fit inside each window. Missing the freeze window converts a $75 service call into a spring repair claim. The seasonal-reserve discipline from the dirt family applies, compressed.

The module that controls this

THE THREE THAT DECIDE THE YEAR

WHAT MOVES MARGIN IN THIS TRADE.

LEAK 01

The Orphaned Install

Every system installed without a service agreement attached donates a 30-to-40-percent-gross-margin annuity to whoever answers next spring's call. The agreement signs at install, not at startup.

LEAK 02

The Freeze Race

Startups and winterizations compress the year's service revenue into two windows capped by crews and compressors, and a missed blowout becomes a spring repair claim. Window capacity is the business plan.

LEAK 03

The Package Seam

Install rides inside landscape and sitework packages where sleeving, routing, and controller scope blur. Boundaries in writing before the trencher moves; the seam always leaks toward whoever documented least. (cfos-job-profitability-system) ---

THE NUMBER TO MANAGE

DAYS SALES OUTSTANDING.

Ninety days is weak, 45 is the target, 30 is strong. Nothing else moves cash faster.

PositionDaysWhat it means
Weak90 daysRoughly three months of work funded out of your own pocket.
Target45 daysAchievable on the days you control: submission timing, complete documentation, follow up in week two.
Strong30 daysRequires discipline every month, and it's the cheapest capital available to you.

Moving from 90 days to 45 frees roughly annual revenue divided by 365, times 45 days. At $4M that's about $493,000. At $8M it's about $986,000. That money doesn't come from a bank and it costs no interest, which is why we work the cycle before discussing financing anything.

WHERE YOU SHOULD BE

IRRIGATION BENCHMARKS.

Irrigation subcontractors at $1M to $5M net 7 percent, against a CFOS target of 10 percent, set at 10 percent before taxes or 3.5 points better than your trade's average at your revenue, whichever is higher. Working capital should sit at 13 percent of annual revenue, and the monthly close should finish by day 10 so the numbers can still change a decision.

Full irrigation benchmarks
COMMON QUESTIONS

FREQUENTLY ASKED.

Because the jobs earn before the money comes in. Labour and material go out on a weekly cycle and collect 45 to 90 days later, with 5 to 10 percent held as retention behind that. In irrigation specifically that distance is widened by two-season cash (startup and blowout bookend the year). None of that reads as a loss on any single job, which is why it goes unaddressed.
Most jurisdictions mandate annual testing of backflow preventers by certified testers, filed with the water purveyor: state-created recurring demand. Price it as a compliance product carrying the certification, calibration, and filing overhead, and route it with the rest of the service calendar.
Plan the two windows like harvests: startups and winterizations are capped by crew count and compressor capacity, so route density inside the windows sets the year's service revenue. Carry a shoulder-season reserve, presell the windows on the agreement calendar, and never let the freeze race find you unscheduled.
Three tiers, and which one you are in depends on how much of the work you want off your desk. Core is where you stop guessing: job costing built against the way you estimate, a 13 week cash forecast, monthly WIP, and a monthly meeting that ends in decisions, while your bookkeeper keeps doing the books. Executive is where you stop touching the books, because we run the bookkeeping and the controllership as well. Strategic is where every job shows its margin while it is still running, because the job costing and WIP platform is set up and managed for you. No payroll. No scope gaps.
$10.7M+
Client AR Recovered Since 2023
48
Active Trade Specializations
60 DAYS
Average Onboarding Time
WHAT THIS TIES INTO
Josh Luebker, The Construction CFO
Josh Luebker
FRACTIONAL CFO · THE CONSTRUCTION CFO

Former commercial construction project manager and master electrician. Managed 150+ projects worth more than $2.1B combined, with individual jobs from $50,000 to $300M, including data centers, military bases, hospitals, and high-rises. Now fractional CFO for commercial subcontractors doing $1M to $12M through Sulphur Prairie Management.About Josh  | LinkedIn

WHICH WEEK DO YOU RUN SHORT?

Bring your open invoices and your payroll calendar. We will build enough of a forecast on the call to tell you which week is tight and why.

You don't hire a CFO because it's safe, you do it because the real risk isn't having one.
Book a 20 minute diagnostic

20 minutes. No sales pressure. We will tell you exactly what's broken before we talk about anything else.

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